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  • 18-20 September 2026
  • The Campus, 57 Sloane Street, Bryanston, Sandton
Ticket available at Webtickets

Sponsorship

Premium partnerships for brands that set the standard

Partner with the PGA Show 2026

The PGA Golf & Lifestyle Show is South Africa’s premier celebration of golf and the sophisticated lifestyle that surrounds it. This high-profile event brings together golf professionals, lifestyle brands, business leaders and discerning consumers to experience the very best in sport, innovation and leisure – all in one elevated environment.

 

By partnering with the show, your brand is positioned at the heart of this world: visible, memorable and directly connected to a focused, high-value audience.

Why sponsor the PGA Golf & Lifestyle Show?

The show is designed as a strategic platform for sponsors who want more than logo exposure – it is a place to build relationships, launch ideas and create lasting association with excellence.

As a sponsor, you are able to:

  • Position your brand alongside South Africa’s most prestigious golf and lifestyle platform.
  • Engage directly with a niche, high-income audience of golfers, estate residents, hospitality leaders, corporate buyers and lifestyle enthusiasts.
  • Build relationships with key industry decision-makers and influencers.
  • Showcase products and services in a live, experiential setting that invites trial and conversation.
  • Align your brand with the values of performance, innovation and aspirational living.

Marketing & media exposure

Sponsors benefit from a robust, multi-channel campaign before, during and after the event, ensuring strong reach and repetition around your association with the show.

Marketing & media exposure includes (tier-dependent):

  • National PR and press coverage across print, online and broadcast.
  • Television and radio partnerships, including live and highlights coverage.
  • Targeted digital and social-media campaigns across leading platforms.
  • Inclusion in pre-event email campaigns to thousands of industry contacts and previous expo visitors.
  • Collaborations with selected influencers and media partners.
  • Pre- and post-event features that extend the life of your sponsorship.
  • Logo inclusion on event collateral, selected outdoor and on-site signage, and the official website.
PGA Show 2026

Sponsorship packages & pricing

Package availability is limited to ensure meaningful visibility and value. Amounts below are indicative and exclude VAT.
  • Title Sponsor
Flagship, exclusive position at the pinnacle of the event.
  • Event naming rights – for example: “PGA Golf & Lifestyle Show 2026 presented by [Your Brand]”.
  • Dominant logo placement across event branding, media and key collateral.
  • Prime exhibition footprint in the main expo hall.
  • Opportunity to address guests at the opening ceremony or key moments.
  • 40 complimentary VIP passes with access to hospitality areas.
  • Dedicated PR and media value, with prominent mention in releases and interviews.
  • Associate Headline Sponsor
High-impact presence with strong visibility across the show.
  • Prominent logo placement across event materials and the official website.
  • Premium exhibition space in a high-traffic area.
  • Inclusion in media releases and digital campaigns.
  • 20 VIP passes plus invitations to selected networking functions.
  • Opportunity for product integration or a branded on-site activation.
  • Associate Sponsor
Strong positioning for category-leading brands.
  • Logo on selected on-site signage and digital channels.
  • Standard exhibition booth in a premium area of the expo.
  • 10 VIP passes for clients, partners or internal stakeholders.
  • Inclusion in selected marketing materials and online communications.
  • Activation Sponsor
Perfect for brands wanting a targeted experiential presence.
  • Logo placement on the website and relevant digital platforms.
  • Standard exhibition booth to host your activation or experience.
  • 5 VIP passes for key guests.
  • Recognition in post-event reports and media round-ups.
  • Supporting Partner / Trade Exchange
Tailored opportunities for brands contributing goods, services or experiences.
Ideal for hospitality, beverages, décor, technology, prizes and similar partners.
  • Brand exposure proportional to the value of your contribution.
  • Logo placement on selected event materials.
  • On-site activation or product-placement opportunities, agreed individually.
What you can expect

Let’s discuss the right partnership for your brand

Every brand is different, and we work closely with partners to shape packages that support specific objectives – from lead generation and high-end hospitality to national awareness or product launch visibility.

If interested in partnership, please fill in your information below.

Register as a Sponsor

To explore sponsorship opportunities, please complete the short enquiry form or contact our team directly. We’ll arrange a conversation to understand your goals and recommend the most suitable package and positioning for your brand at the PGA Golf & Lifestyle Show 2026.

Who you’ll meet

A highly engaged, high-value audience

Average attendee income falls within the middle- to high-income bracket, with over 80% of visitors influencing purchasing
or partnership decisions in their organisations or households.