- 18-20 September 2026
- The Campus, 57 Sloane Street, Bryanston, Sandton
Where golf meets lifestyle and business meets opportunity.
Step into South Africa’s premier celebration of the game and the lifestyle that surrounds it.
For four days, the PGA Golf & Lifestyle Show brings together golf professionals, premium brands, industry leaders and passionate golfers to experience the very best in equipment, apparel, travel, technology, wellness and luxury living – all in one exceptional setting.
Across four value-packed days, visitors can expect a curated blend of premium brands, live experiences and unforgettable moments on and off the course.
Over 150 of South Africa’s leading golf and lifestyle brands showcasing their latest collections and innovations.
Tailored education to grow your expertise and drive both your career and business forward.
Enjoy unforgettable events that build connections and celebrate the game we all love.
Explore 100+ brands showcasing cutting-edge products and services across equipment, tech and more.
Plan my visit and Register for Early access
Exhibit at the PGA Show
Explore partnership opportunities
The PGA Golf & Lifestyle Show has been created to elevate the game and the industry around it.
Designed as a sophisticated platform for connection and commerce, the show showcases the very best in golf equipment, apparel, coaching, travel, technology, wellness and luxury living. It is where brands launch innovations, buyers discover what’s next, and golfers immerse themselves in an unforgettable experience both on and off the course.
The PGA Golf & Lifestyle Show is designed to be as inspiring off the course as it is on it. This is not only an event for low-handicap golfers – it’s a curated lifestyle experience for anyone who appreciates beautiful spaces, quality hospitality and elevated living.
The PGA Golf & Lifestyle Show is designed to be as inspiring off the course as it is on it. This is not only an event for low-handicap golfers – it’s a curated lifestyle experience for anyone who appreciates beautiful spaces, quality hospitality and elevated living.
Discover premium golf and lifestyle estates, ideal for modern families, executives and investors who value secure, immersive living.
Explore clubhouse concepts, restaurants, bars and coffee destinations that elevate every round into a memorable social occasion.
Meet wellness, fitness and recovery specialists focused on helping golfers and their families feel, move and perform at their best.
From fairway to city, browse refined apparel, footwear and accessories that blend performance technology with timeless personal style.
Curated interior, décor and outdoor living solutions designed for elegant homes, terraces and entertainment spaces within golf communities.
Discover curated golf getaways, boutique hotels and bespoke experiences for discerning travellers who see golf as part of the journey.
Average attendee income falls within the middle- to high-income bracket, with over 80% of visitors influencing purchasing
or partnership decisions in their organisations or households.
Partnering with the PGA Golf & Lifestyle Show positions your brand alongside South Africa’s most prestigious golf and lifestyle platform. Sponsors and exhibitors enjoy direct access to a high-value, niche audience – from golf professionals and industry leaders to high-net-worth consumers and travel buyers.
We’ve answered a few common questions about the PGA Golf & Lifestyle Show – from who the event is for to how brands can get involved.
The show is designed for anyone who appreciates the world around the game of golf – from golfers and club members to estate residents, hospitality and F&B decision-makers, corporate buyers and lifestyle enthusiasts. You don’t need a low handicap to attend; if you enjoy beautiful spaces, great hospitality and elevated living, you’ll feel at home here.
No. While the event is endorsed by the PGA and attracts many golf professionals, it is equally a lifestyle experience. Families, couples, friends and guests who simply enjoy premium brands, travel, wellness, food, fashion and design are all welcome.
If you are interested in exhibiting or exploring a sponsorship or partnership package, simply complete the enquiry form on our website and select “Exhibitor” or “Sponsor/Partner.” A member of our team will contact you personally to discuss the best fit for your brand and share more detail on available opportunities.
Whether you are planning to attend, exhibit or explore a sponsorship partnership, we’d love to connect with you.
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Set against the backdrop of The Campus in Bryanston, the PGA Golf & Lifestyle Show is perfectly positioned for both local and international guests. The venue offers ample secure parking, top-tier facilities, easy access from central Sandton and its own 9-hole short course – creating the ideal environment for an elevated, immersive experience.
The Campus, 57 Sloane Street, Bryanston, Sandton
18 September: Workshops, association meetings and exhibition build-up
19–20 September: Exhibition, networking, coaching, product displays and entertainment
18th September: 09h00 – 20h00
19th September: 09h00 – 20h00
20th September: 09h00 – 17h00
Whether you are planning to attend, exhibit or explore a sponsorship partnership, we’d love to connect with you.
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